I'm into Japanese cars lately, checking all the car models on the net over and over again. Found that The 3 main Japanese automotive brands, Toyota, Honda and Nissan uses different brand name for marketing purpose in the western countries.
Honda & Acura
Toyota & Lexus
Nissan & Infiniti
The car-makers usually rename their cars to the alternative brand name and sell it to the westerns, or develop another style of cars based on the alternative brand.